{"id":39927,"date":"2022-06-30T06:59:00","date_gmt":"2022-06-30T06:59:00","guid":{"rendered":"https:\/\/www.designbombs.com\/?p=39927"},"modified":"2023-01-13T09:34:23","modified_gmt":"2023-01-13T09:34:23","slug":"best-google-analytics-alternatives","status":"publish","type":"post","link":"https:\/\/www.designbombs.com\/best-google-analytics-alternatives\/","title":{"rendered":"10 Best Google Analytics Alternatives for Privacy & Speed (2023)"},"content":{"rendered":"\n

Are you on the look out for Google Analytics alternatives?<\/p>\n\n\n\n

Google Analytics<\/a> has dominated the analytics industry for quite some time. It’s free, and many tools, content management systems and WordPress plugins<\/a> allow you to install it on your website in a few simple clicks.<\/p>\n\n\n\n

In this post, we list some of the best Google Analytics alternatives available for websites and mobile apps.<\/p>\n\n\n\n

Plus, one of Google Analytics’ most crucial faults is the way it invades the website visitor’s privacy. It even violates new-coming privacy laws and regulations, including the GDPR.<\/p>\n\n\n\n

We’ve included a few privacy-focused tools for this reason.<\/p>\n\n\n\n

The Best Google Analytics Alternatives<\/h2>\n\n\n\n

01. <\/strong>Matomo<\/strong><\/a><\/h3>\n\n\n
\n
\"Matomo<\/a><\/figure><\/div>\n\n\n

Matomo is one of the most popular Google Analytics alternatives. It’s used by over 1 million websites<\/strong>, including the websites of the United Nations, Ahrefs, NASA, and the European Commission.<\/p>\n\n\n\n

Matomo thrives as a web analytics tool<\/strong>.<\/p>\n\n\n\n

You’ll be able to analyze your site’s traffic well enough to discover where in the world most of your traffic is coming from, where on the web<\/em> it’s coming from, where visitors are spending most of their time and more.<\/p>\n\n\n\n

Matomo includes goal tracking, funnels and custom reports<\/strong>, a few features that make it a strong competitor of Google Analytics.<\/p>\n\n\n\n

Heatmaps and A\/B testing are available as well.<\/p>\n\n\n\n

Plus, you can configure the tool in a way that protects your visitor’s privacy<\/strong>, making it GDPR-friendly enough to forgo cookie consent.<\/p>\n\n\n\n

Matomo loads its scripts asynchronously and defers them, so you shouldn’t see too much of a drop in page speed.<\/p>\n\n\n\n

The developers have even written a performance guide<\/a> if you do.<\/p>\n\n\n\n

Matomo is free for however many hits (pageviews, downloads, onsite searches and content tracking requests) your site receives so long as you host it on your own server.<\/p>\n\n\n\n

\ud83d\udcb2 Hosting it on the company’s cloud servers costs $23\/month for 50,000 hits.<\/p>\n\n\n\n

This plan also limits certain features, such as having to have your data stored in Europe instead of being able to choose.<\/p>\n\n\n\n

02. <\/strong>Fathom<\/strong><\/a><\/h3>\n\n\n
\n
\"Fathom<\/a><\/figure><\/div>\n\n\n

Fathom is a Canadian-based analytics tool built for privacy, speed, and simplicity.<\/p>\n\n\n\n

One of its best features involves routing traffic you receive from EU countries through EU-based servers<\/strong>, so your website is always GDPR-compliant.<\/p>\n\n\n\n

Plus, Fathom protects your visitors’ digital IDs by creating unique signatures for each via hashing.<\/p>\n\n\n\n

This means you can collect analytical data for your website without tracking your visitor’s digital footprint across the web, which also means a cookie consent banner is not required<\/strong>.<\/p>\n\n\n\n

Plus, Fathom bypasses adblockers without invading user privacy, so your data is as accurate as possible.<\/p>\n\n\n\n

As for the analytics themselves, you can view your data in real time or within a specific date range.<\/p>\n\n\n\n

The first thing you’ll see on the dashboard is a snapshot showcasing total number of visitors, pageviews, average time on site, bounce rate, and event completions.<\/p>\n\n\n\n

Speaking of, there are<\/em> events and UTM campaigns<\/strong> you can set up and track.<\/p>\n\n\n\n

You can also view all of the data points you’re used to seeing in your analytics: traffic source organized by country, website, browser, and device type as well as top pages.<\/p>\n\n\n\n

\ud83d\udcb2 Pricing starts at $14\/month for 100,000 pageviews<\/strong> following a 7-day free trial.<\/p>\n\n\n\n

03. <\/strong>Plausible<\/strong><\/a><\/h3>\n\n\n
\n
\"Plausible<\/a><\/figure><\/div>\n\n\n

Plausible is a simple and lightweight web analytics tool built for privacy and GDPR compliance<\/strong>.<\/p>\n\n\n\n

It’s an open source Google Analytics alternative that has its own WordPress plugin.<\/p>\n\n\n\n

The dashboard is well organized and showcases only the most essential stats for your website.<\/p>\n\n\n\n

This includes totals for unique visits, pageviews, bounce rate, and visit duration<\/strong>.<\/p>\n\n\n\n

There’s also a graph and breakdowns of how much of your traffic comes from specific websites as well as your top pages.<\/p>\n\n\n\n

The tool also includes goals and event tracking as well.<\/p>\n\n\n\n

\ud83d\udcb2 Pricing starts at $9\/month for 10,000 pageviews<\/strong> and $19\/month for 100,000. A 30-day, free trial is also available.<\/p>\n\n\n\n

04. <\/strong>GoSquared Analytics<\/strong><\/a><\/h3>\n\n\n
\n
\"GoSquared<\/a><\/figure><\/div>\n\n\n

GoSquared Analytics is a privacy-focused web analytics tool<\/strong> that features many of the functionalities available in Google Analytics.<\/p>\n\n\n\n

Its dashboard looks a little messy at first glance, but you can actually edit the layout to appear as you want it to.<\/p>\n\n\n\n

You can also switch between daily, weekly, monthly, and yearly views or select a timeframe.<\/p>\n\n\n\n

This tool collects a lot of data for you, and you can even track events and set up campaigns<\/strong>.<\/p>\n\n\n\n

\ud83d\udcb2 A 7-day, free trial is available. It costs $9\/month for 100,000 pageviews<\/strong> after that.<\/p>\n\n\n\n

05. <\/strong>Simple Analytics<\/strong><\/a><\/h3>\n\n\n
\n
\"Simple<\/a><\/figure><\/div>\n\n\n

Simple Analytics is a basic web analytics tool<\/strong> that collects just enough information about your website for you to understand what’s working and what isn’t as far as traffic goes.<\/p>\n\n\n\n

The primary focus of the dashboard’s UI is a graph of the data you’re currently viewing from a specified timeframe.<\/p>\n\n\n\n

It always showcases total visitors, but you can switch the traffic source to specific referring websites, pages on your website, device types, browsers, and countries.<\/p>\n\n\n\n

Simple Analytics is a great option for privacy<\/strong> as it doesn’t use cookies. Plus, it bypasses adblockers.<\/p>\n\n\n\n

You can have reports emailed to you or your clients on a weekly or monthly basis.<\/p>\n\n\n\n

\ud83d\udcb2 The tool costs at least $19\/month for 100,000 pageviews<\/strong> after a 14-day free trial.<\/p>\n\n\n\n

06. <\/strong>StatCounter<\/strong><\/a><\/h3>\n\n\n
\n
\"StatCounter<\/a><\/figure><\/div>\n\n\n

StatCounter is a web analytics tool that analyzes your traffic and outputs where it’s coming from.<\/p>\n\n\n\n

The tool’s UI contains a few different sections, including a Summary section that showcases the total number of pageviews and unique visits<\/strong> over a given timeframe.<\/p>\n\n\n\n

The Reports section features a much more detailed analysis.<\/p>\n\n\n\n

This includes stats for where in the world your traffic originates from, a breakdown of which percentage comes from what (direct, search, and referrals), your top pages, exit links, and more.<\/p>\n\n\n\n

As far as privacy is concerned, StatCounter does not hash or hide your visitors’ IP addresses, but it does anonymize them.<\/p>\n\n\n\n

Plus, they store cookies in your visitors’ browsers, and although they don’t store personal information in them, you’ll still need to display a cookie consent banner on your site and will need to add a section describing your use of StatCounter in your privacy policy.<\/p>\n\n\n\n

\ud83d\udcb2 StatCounter is free for 500 pageviews\/month or $7\/month for 100,000 pageviews<\/strong>.<\/p>\n\n\n\n

07. <\/strong>Piwik PRO<\/strong><\/a><\/h3>\n\n\n
\n
\"Piwik<\/a><\/figure><\/div>\n\n\n

When Piwik rebranded into Matomo, a few of the developers from the original company branched off to develop Piwik PRO.<\/p>\n\n\n\n

Piwik PRO is an analytics suite enabling you to analyze web and product-based projects<\/strong> alike.<\/p>\n\n\n\n

You can analyze traffic and user behavior plus create and manage tags for more accurate campaign data.<\/p>\n\n\n\n

One thing to note is that although Piwik PRO is not privacy focused, they are<\/em> great for privacy<\/strong>.<\/p>\n\n\n\n

You can configure privacy settings, choose from multiple tracking options and enable users to opt out of stored cookie data.<\/p>\n\n\n\n

\ud83d\udcb2 Piwik PRO is free for up to 500,000 actions per month<\/strong>. Premium plans require quotes.<\/p>\n\n\n\n

08. <\/strong>Mixpanel<\/strong><\/a><\/h3>\n\n\n
\n
\"Mixpanel<\/a><\/figure><\/div>\n\n\n

Google Analytics is not just an analytics tool designed solely for websites. You can also use it to generate analytics for mobile apps, including apps created with Google’s Firebase platform<\/a>.<\/p>\n\n\n\n

Mixpanel is a competitor of Google Analytics in this regard and one of the more popular Google Analytics alternatives out there.<\/p>\n\n\n\n

It’s a product analytics tool that enables you to track instances of users opening your app for the first time, signing up, logging in, adding payment types and more.<\/p>\n\n\n\n

\ud83d\udcb2 It’s free to track 100,000 users per month. Premium plans start at $25\/month and include access to saved reports and additional features.<\/p>\n\n\n\n

09. <\/strong>Woopra<\/strong><\/a><\/h3>\n\n\n
\n
\"Woopra<\/a><\/figure><\/div>\n\n\n

Woopra is a customer journey platform in which product analytics<\/strong> are a major component.<\/p>\n\n\n\n

The tool’s reports help you understand quite a bit about your product, including whether or not users return, which marketing channels bring in the most signups, whether or not live sales chats increase conversions, and more.<\/p>\n\n\n\n

The Trends report feature breaks this information down even more by measuring key app functionalities by usage.<\/p>\n\n\n\n

\ud83d\udcb2 Woopra is free for 500,000 “actions” (tracked events) per month<\/strong>.<\/p>\n\n\n\n

Premium pricing starts at $349\/month for 1 million actions. A 14-day, free trial is also available for this plan.<\/p>\n\n\n\n

10. <\/strong>Kissmetrics<\/strong><\/a><\/h3>\n\n\n
\n
\"Kissmetrics<\/a><\/figure><\/div>\n\n\n

Kissmetrics is an advanced analytics tool for larger businesses, especially SaaS and eCommerce businesses<\/strong>.<\/p>\n\n\n\n

It records new signups, churn rate, trial to paid user conversion rate, metrics for monthly recurring revenue, data on ad campaigns, and more.<\/p>\n\n\n\n

For eCommerce, the tool collects data on total revenue, total sales, new visitors, average revenue per person, conversion rate, and more.<\/p>\n\n\n\n

\ud83d\udcb2 Kissmetrics bills annually. Pricing starts at $3,588\/year for 10,000 tracked users per month<\/strong>.<\/p>\n\n\n\n

Final Thoughts on Google Analytics Alternatives<\/h2>\n\n\n\n

Google Analytics has been the web’s leading analytics tool for quite some time, but that doesn’t necessarily mean it’s the best.<\/p>\n\n\n\n

When you look for a Google Analytics alternative, you’ll probably be on the look out for a simpler option that doesn’t invade your users’ privacy or violate privacy laws around the globe.<\/p>\n\n\n\n

For simplicity, Matomo<\/a>, Fathom<\/a>, Plausible<\/a>, and Simple Analytics<\/a> are all great options.<\/p>\n\n\n\n

Your best options for analytics tools that don’t violate privacy laws include Fathom<\/a>, Plausible<\/a>, GoSquared Analytics<\/a>, and Simple Analytics<\/a>.<\/p>\n\n\n\n

All of these options are also fantastic for site speed as most of them require no more than a lightweight script that loads quite quickly.<\/p>\n","protected":false},"excerpt":{"rendered":"

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